Complete Guide To Build An Email List Using PLR

Email marketing is still one of the best ways to connect with your target audience and build a solid relationship with them. Selling products to that audience via email becomes very easy once you gain their trust.

Email gives you a direct way to reach your audience that isn’t controlled by a third party and because your subscribers need to actively sign up, it tends to also be a very targeted audience, meaning that they’re people who have an interested in your products and want to buy from you.

Your biggest challenge is to persuade people to join your list in the first place. Therefore having a digital product to offer as an “ethical bribe” is essential.

The concept is simple and clear: you provide a completely ‘free’ product, but the only way for your visitors to obtain it is to sign up for your mailing list so that you can deliver it to them.

The free incentive thus serves 2 purposes.

It allows you to show the sort of value that you’re capable of offering and it will motivate your audience to want more of what you have to offer and to make a purchase.

It goes without saying that using PLR as one of your list building techniques is a no-brainer. It’s really easy to implement ’cause the content is done for you and ready to go. Therefore it makes perfect sense to either use the content on your blog or transform it into a lead magnet.

The great thing about PLR packages is that they will often include free reports, squeeze pages and even the emails themselves all as part of the same package.

Even if they don’t, you can purchase an additional PLR product and then use that as a tool to encourage more people to sign up to your mailing list.

There are even PLR packages available that contain full blown sales funnels. In this case you’ll get a lead magnet, an up-sell offer, extra bonuses and all the required pages to set up your sales funnel. If you’d like to build a buyers email list you must go for these kinds of PLR packages.

If you’re not sure what PLR is or you’re hesitant to use it, keep reading because you’re about to find out how to build an email list using PLR in the most efficient way possible.

What Exactly Is PLR?

If you’re new to PLR and don’t know what it is, in a nutshell, PLR stands for private label rights and it’s content that you buy and can edit in any way you wish. Meaning, you have the rights to rewrite the content, sprinkle your affiliate links throughout the content, ad or remove images, etc.

More often than not you can also sell the content as your own, use it to build your list or give it away as a bonus for your paid products and affiliate promotions.

Every PLR product comes with a PLR license provided by the vendor. Read that license carefully and you’ll know what you can and can’t do with the content.

Most PLR is also relatively inexpensive, so it won’t break the bank and sometimes you can even find high quality PLR for free.

Here are some resources to find high quality PLR:

• Video Content PLR
• Download PLR Products
• PLR Database

How to Tell if a PLR Product is High Quality Before You Buy It

The the single most important thing is to ensure is that the product in question is of high quality. The better the quality of your product, the easier it will be to repurpose it or to simply rebrand it.

Not only that, but if you decide to sell the product you’ll avoid giving out lots of refunds and it will make it easier to make repeat sales.

Here are some methods you can use to find a winner rather than a dud…

1.Check The Website

Is the website generally well designed? Does it have high production values? And what is the content around the site like? If the site is low quality, this generally doesn’t bode well for the quality of the content being sold either. Consider that a big warning sign!

2.Look For A Preview

Many PLR sites will let you read previews or snippets of their books and courses. If the site you’re on does not provide that option, then perhaps get in touch with the owner to see if they’ll let you have a free sample.

3.Check Out The Table Of Contents

Most sites that sell PLR content will include a table of contents for you to see. This shows you precisely what’s in the book and while it won’t guarantee quality, it at least gives you some assurance that the topics being tackled will be interesting.

4.Does it Have Something to Say?

When considering the table of contents and the title for that matter, ask yourself whether the book has something worthwhile and original to sell. One of the biggest warning signs that a book is just a ‘cash grab’, is if the subject matter is purely focused on making money.

Ask yourself the following questions before you decide to pick it up.

Does it sound genuinely interesting? Does it offer something a bit different from 99% of all the other books out there? Or is it just a generic ‘How to Make Money Online’ eBook?

5.Does It Fit Your Needs?

Just as important as ensuring the eBook is high quality is to ensure that it fits with your brand, your website and your ethos. If you know the subject well, if it’s something you’re genuinely interested in and if you already have a large audience that enjoys the same niche, then these are all very good signs!

Now that we tackled this part, let’s get back on topic and start building your list!

When you’re going to pick a lead magnet there are a few golden rules that you need to keep in mind…

Only Use PLR That Serves Your Niche/Audience

It’s pointless to purchase private label rights content that isn’t in your niche and try to make it work. Sure, other niches might potentially make you money, but you chose your niche for a reason.

Other than that, your lead magnet should be highly related to the products that you’re going to sell or promote, and it must solve a specific problem.

For example…

If you’re planning to sell a course about email marketing, here are some problems people in the niche may face…

Problem: No one cares enough to open their emails.
Lead Magnet: 25 Fill-In-The-Blanks Headlines To Improve Your Email Open Rates!

Problem: People are opening their emails but no one is clicking on their links.
Lead Magnet: 7 Fool Proof Tips To Increase Your Click-through Rates!

Problem: People are clicking on the links but no one is buying a damn thing.
Lead Magnet: How To Write Engaging Email Copy To Increase Your Sales!

As you can see, the freebie is relevant to what you’re selling but only solves a part of the problem. When you create your lead magnet you want it to be helpful, BUT it should NOT be so extensive that your new subscriber no longer needs you after that.

However, your freebie must be so good that it exceeds expectations. This way your subscriber starts wondering what else you’ve got to offer in your paid products.

If you’re able to accomplish this you’re definitely going to make sales.

Know How You’re Going to Use It Before You Buy

It’s always a good idea that you already know what you want to use the content for. Will it be a short report, a checklist, an info-graphic or a short tutorial video?

Keep in mind that you may not find exactly what you’re looking for. But luckily, you’ll have the rights to you rewrite, re-draft, or reorganize whatever PLR content you opt for to match your ideas.

Since you have the rights to rebrand it, make sure to edit your content and offer additional value that will appeal to your audience without overloading them with irrelevant information.

So, while PLR helps to reduce the stress of creating everything from scratch, you should still be creative in order to make it yours.

Things To Consider To Avoid Direct Competition

The only drawback of using PLR content is that you’ll face a lot of competition. You’re not the only one with access to the content, you’re competing with other marketers that have the exact same product as you do!

So you’ll need to find a different way to position your content and a way to make it look appealing to your target audience.

Here are some things you can do to make the content uniquely your own:

• Give the product a new title
• Redesign the product mock-up/cover
• Add additional eye-catching images
• Reword the content in your writing style
• Mix an match different pieces of content and turn it into a “best of” report
• Add content making it more valuable or strip down content to make it to-the-point
• Read out the content and record it as an audio book
• Turn the content into slides and record it as a video

Once you’re done with the rebranding of your lead magnet, you’re ready for the next step…

Set Up Your Autoresponder & Create A Squeeze Page/Thank You Page

The first thing that you’ll need to do is create a list inside your autoresponder service. I use the term “list” but this could be named differently depending on your autoresponder service.

In essence, it’s a segment in your autoresponder where all the email addresses of your new subscribers will be stored.

Next you’ll need to create a squeeze page. Since you’re using PLR you have 2 options, you either create a brand new squeeze page from scratch or you edit the squeeze page that came with your PLR package.

Both options are fine but make sure you keep it stupid simple. The only function of you squeeze page is to collect email addresses NOT to sell stuff.

Things to keep in mind when designing a squeeze page:

• Everything should be visible ABOVE the fold
• Ask only for the email to increase conversions
• DO NOT use fancy fonts, moving background or other distractions
• Ensure their email address is safe with you and that you won’t spam them
• Make sure that your page is mobile friendly and loads fast
• Include a catchy headline and a strong call-to-action
• NEVER use external links on your page except for your Privacy Policy or Terms And Conditions

Apart from the Squeeze Page you also need a Thank You page. And once again, feel free to use the Thank You page from your PLR package or create a new one.

There’s only one golden rule for your Thank You page – NEVER SEND THE SUBSCRIBER STRAIGHT TO THE DOWNLOAD PAGE!

Many people will try their luck and provide a fake email address when they sign up. If you send them straight to the download page, they’ll access your freebie and you’ll be stuck with a fake email address.

You need to tell people that the freebie will be delivered in their email inbox. So, if they gave you a fake email they ain’t getting jack shit.

Other than that, follow these 4 guidelines to set up a Thank You page:

• Thank people for subscribing
• All your information should be ABOVE the fold
• Inform them that the freebie is send to their inbox
• Point them to an offer that you’re selling/promoting

And last but not least you’ll need to create an email sequence. If you’re PLR package came with an email sequence then you may want to use it.

Just make sure that you have at least a welcome email to deliver your lead magnet and 7 extra emails to build rapport and gently promote your paid offer.

Once someone subscribes to your list, they’ll need to go through an email sequence to warm them up. This can be fully automated but the process will vary depending on your autoresponder service.

The good news is that every respectable autoresponder comes with a set of tutorials so you’ll need to watch their videos to figure it out.

Now everything is set up it’s time to drive traffic to your squeeze page.

There are only 2 options to get traffic – free and paid

Paid traffic will be fast but it’s obviously going to cost you money and there’s no guarantee that you’ll make that money back, especially if you’re brand new and have no experience running ads.

Some of the most popular platforms to run paid ads are Google Ads, Bing Ads, Facebook Ads, YouTube Ads and Solo Ads.

With free traffic you’ll be paying with your time but it’s a great way to find out if you’re pages and offers convert. You’ll be able to test and tweak a lot of things until you’ve found a winner without spending any money. Once you’ve found that winner you can always scale up your traffic by running paid ads.

You can get free traffic from multiple platforms such as social media platforms, YouTube, niche blogs, niche related forums, etc.

My only advice is to pick one platform and master it. You don’t need 20 different traffic sources, you only need one – the one that brings you leads,clicks and sales. If you’re able to find out where your target audience hangs out than you’ll have a winning traffic source

But remember, you’ll not generate massive traffic overnight. You’ll need to create content regularly to get reach and traction. If your content is valuable and top-notch, you’ll build a following and have people clicking on your links.

Give yourself enough time to see your efforts yield fruit. Free traffic is a slow and nerve-wracking process, but a rewarding one.

I wish you nothing but success,
Dave

The post How To Build An Email List Using PLR appeared first on davechomkam.

Your lead magnet is without a doubt the most important factor of your funnel. If your offer doesn’t motivate visitors into subscribing, all of your marketing efforts will be lost.

This means that your offer needs to be of interest to the majority of your target market, rather than to a small group of people.

The higher the quality of your lead magnet and the more relevant it is to your market, the easier it will be to turn your squeeze page visitors into subscribers. So, the key to creating a successful giveaway is in its overall relevancy and existing demand.

Before you get all agitated by the thought of creating a freebie… let me explain a couple of things.

The most time consuming element of this process will be the research on the profitability of your niche, and finding a high converting offer to promote.

After that, it’s just a matter of creating the lead magnet and set up your funnel. Unfortunately, most new marketers get stuck here as they tend to overthink this part while it’s actually child’s play.

You don’t need a 3 hour video course or an e-book with more pages than the telephone directory of Tokyo. These days people have the attention span of a goldfish so you really want to keep your giveaway short and to the point.

A micro report or checklist that solves a certain problem is usually more than enough. Just make sure that you offer valuable up-to-date information and create a strong call to action with a link to your affiliate offer.

I’ve produced lots of lead magnets in a multitude of niches and that’s exactly what this post is all about.

I’ll give you my own step-by-step guide to create a lead magnet in any niche.

I’ll be covering everything you need to know, including:

• Quick checklist/overview to find a profitable niche/product
• How and where to find quality content for your lead magnet
• Two fast & easy methods to create your lead magnets
• Basic tips to set up your landing page
• Massive shortcut that’ll save you heaps of time

So let’s get started…here’s how to create lead magnets in 10 minutes or less.

Step 1 Find a profitable niche/product

One of the biggest mistakes so many beginner marketers make is delving into the wrong niches. Either the niche is not profitable, or it’s overly competitive with big players dwarfing the competition.

I’ll give you some important pointers to take note of when choosing a niche. Use the points as a checklist to pick a niche that will be profitable for you.

Are there problems or passions present in the niche?

An excellent way to find out what problems/questions people have within your niche is by looking through niche related forums, Facebook groups and YouTube videos.

Do people spend money on these problems / passions?

Ideally, you want to pick a niche where there is competition. That means there is money to be made in the niche. You need to be in a niche where people are willing to spend money and aren’t looking for handouts.

Start your research on Amazon and ClickBank to asses how sales are and so on. If you see Google ads showing up, that’s a good sign that the market is willing to spend money.

Are there over 10,000 searches per month on Google for the topic?

Go to the Google keyword tool and enter your chosen keywords to check the monthly search results or check Google Trends. If the topic is trending on Google trends then this is a great sign that your topic is hot and you could drive a lot of traffic to your offer.

Are there already lots of blogs and websites on the subject?

If there are a lot of blogs and websites in your niche the chances are they are monetized which is a good indication that you can make money from this niche.

Do you have any interest in the niche?

While this is not a hard and fast rule, you should be interested in the niche you’re in. Being passionate about your niche will make it easier for you to create content.

Once you’ve found a niche it’s time to pick a product. But choose your product wisely and consider the following points:

• Product with high earnings per click over a long period of time
• Product with low refund rates and good customer reviews
• Always check the reputation of the product vendor/creator
• Check the sales page and determine if it’s convincing or not

Step 2 Crafting your lead magnet

The offer you’ll provide as an incentive to sign up to your email list can make or break the success of your email marketing campaign.

When you create your freebie, always keep in mind what you’ll be promoting as a paid offer, so that your freebie is 100% consistent with that product.

For Example:

Let’s assume you’re selling a complete guide on how to pick up women. Your lead magnet might be a free report on mistakes men make when trying to pick up women that just end up turning women off.

Or your promoting an offline business selling golf lessons. You could offer a free report or short video with some basic tips for improving one’s golf swing.

Whatever you do, inside your lead magnet, you always want to include a link to the offer/service that you promote.

The easiest way to create your lead magnet is by rebranding a report that comes with PLR rights. Another way is to turn a PLR article into a completely new micro report.

While you can get some free PLR online you need to make sure that the content is valuable and relevant.

Here are some places to find some good quality PLR:

• PLR.me
• PLR Reseller
• IDPLR
• PLR Database

Let’s have a closer look on the methods to actually create your lead magnet

Method 1 Rebrand A PLR Report

Go for a short report that’s got no more than 30 pages. Read it and get rid off all the fluff and filler. Only keep what’s essential – people want a solution for their problems and they are not interested in a history lesson.

When I go through this process I usually end up with about 15 to 20 pages.

Next, you’ll need to change the title of your report and also try to re-phrase the chapter headlines. And don’t forget to insert your affiliate links throughout the text or at the end of your report!

Create a new cover for your report with free tools such as Smartmockups and Canva. You also want to add some eye-catching images which can be found on sites like Pixabay, Pexels and Unsplash.

To tie it all together I mainly use 2 tools – I Love PDF and Canva. I Love PDF has every tool you need to work with PDFs in one place while Canva is a great tool to change the design of your report.

Here’s A Video That Shows A Quick Rebranding Using Canva

If you’d like to create unique bonuses for your affiliate campaigns then you can apply a very similar process. As it goes, I have a full tutorial on creating bonuses that can be found over here.

Method 2 Turn Articles Into A Report

This method is pretty straightforward. Search for a PLR article that’s congruent with your affiliate offer. Keep the word count of your article in between 700 and 2000 words.

If you want to create a more in-depth report you can combine more articles and turn them into a meaty report. You can find good articles in a wide variety of niches at the same websites that I’ve mentioned in method 1.

If you’d like to check the amount of words in your articles you can use a free online tool like Wordcounter.net.

Once you’ve gathered your articles you’ll need to go to Google Docs and pick a template that you like. Next, give your report a name and paste in your article.

Do some basic editing and add some relevant pictures. When you use the search function in Google Docs to find your images you only want to search for creative commons images to ensure you have the right to use the image.

Write a strong call to action at the end of your report and insert your affiliate link. That’s it, you’re report is done!

This Video Shows How To Turn A PLR Article Into A Micro Report Using Google Docs

Now that you know how to create a lead magnet it is time for the next step, which brings us to…

Step 3 Basic Tips To Set Up A Landing Page

Once you have a lead magnet, it’s time to set up a squeeze page for it. It’s important to start building a list early on so that you can leverage the time you spend promoting affiliate products.

When you have an active subscriber base, you’ll find it a lot easier to make more money, in less time.

So, how can you start collecting leads?

You’ll first need an autoresponder account. Autoresponders help to manage your mailing lists and give you the opportunity to contact a large audience at once.

They will also help to increase open rates, minimize the chances of your email being removed by spam filters, and even offers you the ability to segment your lists, so that you’re able to write emails that target specific groups of people on your list.

I use both GetResponse and Aweber, both established and credible autoresponder services who provide everything you need to set up successful email marketing campaigns.

Both of them have a page builder to create your landing/thank you pages, and they give you the ability to host your pages on their platform so you’re not required to have your own hosting.

One thing to keep in mind when developing landing pages is that it has only one primary goal – collecting email addresses. Keep it stupid simple, your landing page is NOT a sales page!

All a landing page needs is a strong headline, an attractive freebie and a simple design. Most importantly, keep your form fields to a minimum, asking for the visitors name and email will suffice. The more details you ask for, the lower your conversions will be.

Make sure that your landing page is mobile friendly, fast loading and place your sign-up form above the fold.

Discover more actionable insights to create high converting landing pages in this blog post.

Right then, I hope you enjoyed my tips to create a lead magnet in 10 minutes or less…So put the methods into action and see how you go with it.

Drop your questions below if you run into any problems and I’ll do my best to help you out.

Oh, before you go, I have one more thing…

If you like to create lead magnets without spending hours searching the net for quality PLR…I’ve got a special treat for you guys I think you’re going to love…

For a limited time, I’m giving away free access to my brand spankin’ new PLR articles. Yup, that’s right, it’s all yours for the taking at no cost whatsoever.

Pretty cool, huh, but it gets even better…

These 30 expertly written articles cover 3 of the most profitable and red hot niches… Make Money Online, Health/Weight Loss and Survival.

Apart from using the articles to create profit-pulling lead magnets…I also include the rights to use them as blog posts or as YouTube video scripts.

Don’t delay ’cause as all good things come to an end it won’t be free forever.

The post How To Create A Lead Magnet In 10 Minutes Or Less appeared first on davechomkam.

In this post I’m going to reveal an easy way to make money with email marketing… And the best part is, you don’t have to write or send a single email yourself. I know this sounds silly but let me explain.

We’re going to take advantage from the skills of an email marketing veteran who will do all the hard work on our behalf. While Andy will send out all of the emails all you have to do is bank the payments.

It is super simple to set up and I’ll walk you through the whole process…Oh, and did I mention already that this strategy is completely FREE to implement as well!

To sweeten the deal, I also show you how to double your commissions at the end of the video tutorial.

So, if you’re on a tight budget with absolutely no money to invest in an autoresponder or you have the copy-writing skills of a paralyzed parrot, this system is perfect for you.

Even more experienced marketers with little to no time on their hands could benefit immensely from the system.

Anyways, here’s how it works…

STEP 1:
Sign Up For Andy Waring’s FREE Course Email Magic

STEP 2:
Request Approval For Andy Waring’s FREE V.I.P. Success Share Partners Program

• Includes 17 Products with 50% commission rates
• Andy will send out all of the emails and does all the selling on your behalf

STEP 3:
Send Traffic To Andy’s FREE Email Magic Course

STEP 4:
Sit back and see the commissions coming in.

• This is not just during the initial funnel either as Andy will keep promoting the offers on a regular basis
• You’ll get commissions on ALL purchases your referral makes during the whole time they are a member of Andy’s list.

STEP 5:
Optional ==> Send people to a squeeze page first to build your own list and double your commissions

• Find out how to build a high converting squeeze page over here

Watch My Tutorial Video Below Where I’ll Take You
Step-By-Step Through The Whole Process

===Tools & Resources Mentioned in the Video===

>>> Get Your FREE Access To Email Magic <<<

I hope that you enjoyed the tutorial and implement what I’ve just shown you…I mean, why wouldn’t you – you can set it up in a snap and it won’t cost you a dime.

If you have any questions whatsoever, just leave a comment below and I’ll get back to you asap.

Now go out there and make yourself some juicy commissions, rooting for ya.

The post How To Make Money With Email Marketing Without Sending Emails appeared first on davechomkam.

While a good landing page is the cornerstone of any online business, many marketers still get the fundamentals wrong and therefore demolish their landing page conversion rates.

When you want to effectively deploy a landing page to get subscribers onto your list you’re going to face some challenges along the way.

First, you need to realize that landing pages are everywhere and most internet users have grown numb to them. They’ve seen them a million times before and they recognize it from afar when you try to ‘bribe’ them.

Nowadays people are more reluctant to sign up because they know that it means more marketing emails will be flooding their inbox.

The landing page bar has definitely been raised, you’ll need to go the extra mile if you want to convert visitors into subscribers.

Which brings us to the biggest challenge, improving your conversions. This is not a walk in the park but it ain’t rocket science either.

It is entirely possible to transform your landing page into a lead generating machine when you take the right steps.

In this post I’m going to share some tips that always worked well for me. So without further ado, here is a…

10 Step action guide to boost your landing page conversion rates

1.Keep it stupid simple

It may sound hard to belief but on a landing page less is more. There is absolutely no need for videos, moving backgrounds or funky pictures of exorbitant income shots.

Tests have repeatedly shown that all a landing page needs is a strong headline, an attractive freebie and a simple design.

If you do feel the urge to use images, stick to 1 or 2 at most. Bullet points are a good way to get your point across but should not exceed 5.

Most importantly, keep your form fields to a minimum. Asking for the visitors name and email is more than enough. The more details you ask for, the lower your conversions will be.

People don’t like to share their personal information with an online entity they’ve never encountered before. The only function of your landing page is to motivate people to take an action, in this case, subscribe to your list.

You should never ask them to commit to anything other than to subscribe to your mailing list where they are rewarded with a free product.

2.Above the fold

You need to make sure that all the important information and your opt-in form appear above the fold. ‘Above the fold’ on a website refers to the upper-half of the page that’s visible without you having to scroll down.

These days most people have the attention span of a gold fish, so they’ll lose interest the moment they need to scroll down to locate your opt-in form.

Make the sign-up process as easy and obvious as possible. Don’t make them work for it because it will diminish your conversion rate.

Avoid lengthy pages that offer endless paragraphs of information. Keep your content trimmed down so that it focuses only on the most important things that you have to share.

Remember, your landing page has only one task, to convert visitors into subscribers!

3.Speed is everything

We live in a world of instant notifications and Netflix. People want things FAST… even if that means the complete 16-episode season of a TV show dumped upon them all at once for them to binge watch quickly.

This level of impatience was unheard of just 2 decades ago, but it’s the norm now. What does that mean?

It means that if your landing page loads at a snail’s pace, visitors are just going to click off the page and go somewhere else.

Your landing pages need to be lightning fast. So, you’ll want good web hosting such as Siteground or Hostinger.

Alternatively, you could use the build-in page builders from auto-responders such as Aweber or GetResponse which are fast and also hosted solutions.

Whatever you choose always remember that speed is everything.

You can check your page speed over here: https://developers.google.com/speed/pagespeed/insights/

4.Mobile-friendly

The whole wide world is glued to their mobile phone screens and surfing the net all day long, so your landing page needs to be mobile optimized.

There is no exception to this rule. If you fail to produce mobile-friendly landing pages you’re leaving a lot of money on the table.

You might want to check the mobile compatibility of your page over here: https://ready.mobi/

5.Congruence

The last thing you want to do is get people confused. If you’re using any form of paid advertising to drive traffic to your page then make sure that your ad and the landing page are congruent.

You need to use the same color and fonts. And it goes without saying that what’s mentioned in your ad should reflect the copy of your landing page.

This will ensure that your visitor goes through a seamless process that feels natural – rather than going from an ad which looks unique to a landing page which is entirely different from the ad.

Your freebie is essentially the most important element on your landing page, so keep it closely related to the paid offer that you plan to promote.

The more relevant your offer is to your market, the easier it will be to transform visitors into subscribers.

6.No external links

Avoid the use of external links and keep your landing page focused. You don’t want any distractions or even worse, directing visitors to external websites.

If you have links pointing to other pages, some people might click on them and disappear without ever subscribing to your list. You definitely don’t want that to happen, especially if you’re paying for traffic.

As mentioned earlier, the only option should be to subscribe to your mailing list. You don’t want to deter them from your one objective – getting that lead.

The only links on your landing page should be to your privacy policy and your legal pages. Place them at the bottom of the page in a smaller font size.

7.Catchy headline and a strong call-to-action

The headline will be the first thing that your visitor sees when they land on your page. Therefore it needs to attract attention, draw them in and keep them focused long enough for them to become a confirmed subscriber. .

Your headline should be compact and to the point, preferably about 8 to 10 words long. Use a larger font size than in the rest of the text on your page and add a color for increased exposure.

You need to draw attention to the benefits and hint at the amount of value that your subscriber is getting for ‘free’.

If you can speak in the visitor’s language and address their concerns in your headline, you’ll have a winning landing page.

Always tell your visitor what to do next, don’t assume that people know what to do. Have a call to action above the opt-in form and on the button itself.

You could say something like:

• Enter Your Best Email Below
• Secure Your Copy Over Here

If you’re using a double opt-in format then make absolutely certain that you’re instructing everyone to confirm. Do keep in mind that double opt-in will drastically decrease your landing page conversion rates.

My advice, just stick with single opt-in unless you have no other choice.

8.Test, test, test…and test again

Most marketers don’t have winning landing pages right out of the gate. They keep testing and tweaking until their conversions are high.

You need to constantly run A/B split tests to your pages so you’ll be able to see which landing pages are performing better. Keep the winners and get rid of the losers.

Test the headline, the fonts, the colors and your call-to action.Test all the variables, but only test one variable at a time so you know specifically which one is making the difference.

You might also want to consider offering a different lead magnet when you run these tests. By doing this, you’re able to cater to all sorts of people who might not be interested in one giveaway but would gladly sign up to receive another.

If want a quick and easy way to create your own lead magnets and affiliate bonuses, you can find it over here:

>> Here’s How To Easily Create Your Lead Magnets & Bonuses <<

9.Know your audience

You have to understand who your audience is if you want to convince people to sign up for your mailing list. You need to know their gender, how old they are and a ton of other demographics.

It is highly recommended that you create a customer avatar. By creating an avatar, you will have a better idea of who you are marketing to.

Unfortunately, there is no one-size-fits-all. Even in a specific niche, you will encounter different audiences with different needs.

For example, weight loss for women above 40 is a specific niche.

However, some women may be stay-at-home moms while others are busy career women. Some may be obese while others are just trying to lose a few pounds. Some may prefer yoga while others like running.

So, if you’re targeting these different audiences, you’ll need different landing pages that speak to them directly. Your headlines will need to be different.

For example:

• “7 Weight Loss Tips for Stay Home Moms!”
• “10 Diet Secrets for Busy Career Women!”
• “Stop Running! It’s Easier to Lose Weight with Yoga!”

These are 3 completely different headlines for 3 different landing pages.They all target women above 40 who are trying to lose weight, but have different needs.

For sure, this will require more work on your part, but the extra effort will surely boost your conversions and reap rewards many times over.

10.An explanatory ‘Thank You’ page

After the visitor signs up, they should always be taken to a thank you page which lets them know that their free gift has been emailed to them.

Introduce yourself and thank them for signing up. It is also a good idea to ask them if they could “whitelist” your email address. This will ensure that your future emails land in their inbox instead of the promotions tab.

The most important thing is that you tell them what they need to know, and this will reassure them that their action (signing up) was acknowledged.

Once you’ve managed to grow your list you’ll need to learn how to effectively communicate with your subscribers.

You’ll need to build rapport and gain authority. People only buy stuff from other people who they know, like and trust.

As it goes, I’ve posted a complete video course on this blog about the best email marketing strategies to to increase opens, clicks and sales.

>> Click Here To See The Video Training <<

Now go out there and take action. Apply the 10 pointers above and your landing page conversion rates will grow steadily over time.

Your competitors will soon find out that you’ve become a lead generating machine and a force to be reckoned with.

The post How To Increase Your Landing Page Conversion Rates appeared first on davechomkam.

Being the proud owner of an attractive landing page and a superb lead magnet is one thing, but it’s not a guarantee for reeling in subscribers with ease. To build a massive email list you’ll need as much eyeballs as possible onto your lead magnet. So, in today’s post we’re going to focus on getting traffic to your pages, and how to get the most out of your lead magnet.

Building a list is nothing more than a numbers game. The more visitors you can get onto your squeeze page, the more subscribers you will gain. It’s just that simple.

Your main goal should always be to get more people to see your squeeze pages… and here is how you do it…

Here’s how to increase exposure
for your squeeze page

You’ll need to drive traffic to your pages daily, it has to become your second nature because traffic is the lifeblood of any online business. No traffic equals no leads and no sales.

Start of with free traffic methods. Make use of the most popular social media platforms such as Facebook, Twitter, Pinterest or Instagram. Find out where your audience hangs out and focus on that particular platform.

You should also create a YouTube channel and make videos that deliver value. I know, making videos is not everyone’s cup of tea but you’ll need to step out of your comfort zone if you truly want to succeed in this business.

Exploit the high search engine rankings from sites such as Quora and Medium. If you post on these sites regularly you’ll definitely see a surge in your traffic stats.

Make sure to deliver valuable content in all of these web properties, and also include a link to your squeeze page. A fair amount of people will click on these links and end up on your landing page and many of them will sign up.

It goes without saying that the more time and effort you spend on free traffic, the more subscribers you’ll gain as your efforts will snowball.

One you know how to get and convert free traffic you may want to experiment with paid ads to drive traffic to your squeeze page.

You’ll need a funnel in place that sells to subscribers after they sign up. This will recoup some of your ad costs. An email sequence that delivers value and sells products will get you more sales on the back end which will translate to recouping ad costs and generating a profit.

As time goes by you should consider starting your own website. Having a website gives you multiple opportunities for people to sign up. Using a plugin like Thrive Leads will allow you to leverage the power of scroll mats, sticky headers, pop ups and other tools to get subscribers on your list.

And it doesn’t have to stop here, you could place a link to your squeeze page on your about page, in your sidebar and in the header/footer of your website.

I hope you can see the benefits of having a website in regards to getting exposure to your lead magnet.

Here’s how to get more bang for your buck
from your lead magnet

The lead magnet you created doesn’t only have to be something that you give away for free. You can get a lot more mileage from it if you know how to use it in various ways.

A checklist can easily be transformed into an informative blog post. An article can become a YouTube video if you split it up into slides. A report could become an email follow up series to educate your audience. Etc…

You could even share your lead magnet on slide sharing sites such as SlideShare and Sribd. It would be a good idea to have links pointing to your offers or to affiliate products… or to another landing page with a different offer.

If you’re using search engine optimization techniques to rank your site, your lead magnet could be used as second-tier content where you offer it as a guest post to another site.

Generally, web site owners do not like guest posts appearing on other sites. But since the only place the content is appearing on besides their site is as a lead magnet, you can circumvent this restriction.

Alternatively, you could post the content from your lead magnet on a private blog network and point it to your site to get an extra back-link.

These were only a handful of ideas. There is so much you can do with just one single piece of content, the only limits to re-purposing your lead magnet are your imagination and creativity.

The post How To Get The Most Out Of Your Lead Magnet appeared first on davechomkam.

What I’m about to show you in this post is a highly effective strategy that you can use to send your conversions through the roof when it comes to promoting affiliate offers to your email list. I didn’t invent these email marketing tips but I’ve used them many times, so I know they work and that’s why I’m sharing these tips with you today.

I mainly focus on promoting offers in the make money online niche, but you can rest assured that this strategy will work to sell almost anything online to all kinds of different email lists.

You don’t need a massive list either to get some stellar results. Compared with most of my marketing buddies I have a rather tiny list but this strategy is so effective that you can generate some nice profits from a small list.

Even more so if you apply list segmentation techniques but we’ll get into that towards the end of this post.

No fluff lets crack into it

Having a list of engaged email subscribers is one of the most effective ways to earn a decent income online because you’re able to generate traffic to your affiliate offers just by hitting the send button in your auto-responder.

To take full advantage of your email list there are some things that you need to do otherwise you’ll end up with poor results and making your life a lot harder than it needs to be.

Watch The Video Below Where I Reveal All
The Best Email Marketing Tips

Before I reveal exactly how it works lets just go over a typical promotion that most people do to their email list when they recommend affiliate products.

Here’s a typical example of what most marketers will do

You’ve managed to find a good product that you like to promote to your email list. Next you sign up as an affiliate and grab your affiliate link.

On the day of the product launch you send out an email to your list recommending the affiliate product and tell them why it’s the best thing since sliced bread and why they need to buy it through your affiliate link.

You make some sales. But the results and your conversions are…pretty terrible.

The main reason why most people never get very good results and get low conversions is because they don’t have a “game-plan”. When I say “game-plan” I’m talking about creating a campaign for your affiliate offer where you can send your conversions through the roof.

Here’s the exact strategy to use to send your conversions through the roof

What I usually do is send 3 warm up emails to my list and then in the 4th email I’ll include a link to the sales page or my review page/blog.

I like to send some really good info to my email lists before I start the actual affiliate promotion to really get my list engaged and making them even more responsive :-).

Follow the steps below and you’ll definitely see a massive increase in your conversion rates. For the purpose of this post I’ll be using the 6th of May as an example for the “Launch Day”.

Step 1 2nd of May (Warm Up Mail 1)

Send out a really good informative/free content email and try to mention something about the topic of the new product. But what ever you do, don’t mention anything about your upcoming affiliate promotion at this stage

Step 2 3rd of May (Warm Up Mail 2)

Send out another really good informative/free content email keeping the topic relevant to the topic of the product that you are going to promote (same as step1)

Step 3 5th of May (Warm Up Mail 3)

State the offer as the solution and explain why this product will help them with x y z etc. You should also add a bonus to your campaign and explain the benefits of your bonus in this email. Another element that works very well is to include FAQ’s in this mail as this will remove the doubts people might have surrounding the product.

Step 4 6th of May (Launch Day)

In this email you’ll want to provide a link to your review/bonus page and a link that goes straight to the affiliate offer. By giving two options you’ll increase your chances of getting people onto the sales page.

Step 5 7th of May (Day After The Launch)

Re-send your email to non opens to squeeze out more sales. This can be difficult if you have buyers and subscribers on different lists. If this is the case then you can just word the emails so you are only talking to your customers and subscribers that have not yet purchased.

When it comes to using this strategy to sell affiliate offers you can sell products at pretty much any price point because as long as you use the warm up emails you will be sending hyper targeted traffic to the sales page on launch day so you will always make some sales.

If you are recommending a $12.97 affiliate offer then a 2 or 3 day email warm up campaign will work fine, but if you are promoting a $297 product then consider making your warm up campaign longer and adding more value. By doing so, you’ll increase your chances of getting higher conversions and sales.

Segment your lists to fully maximize your results

Segment your lists for better targeting! Segmenting your lists does more than maximize your chances of having your emails delivered successfully.

List segmenting will also help you to effectively communicate and target specific subscribers, increasing response rate and helping you create successful broadcasts.

For example, if you developed a mailing list catering to the “Internet Marketing” crowd, it’s likely that your subscribers come from different backgrounds, are currently at different levels in their marketing training or are interested in various areas of the online marketing industry.

By segmenting your lists, you can create content based on each groups interests and skill levels as well as develop products and services around each subscriber category.

If you’re currently struggling to get any results from your email marketing efforts, then I strongly recommend that you implement all of the above strategies.

These email marketing tips are very effective but they’re not worth anything if you don’t put them into action. So go for it and I wish you all the success.

If you want some more tips and tricks to boost your opens, click-through rates and sales then do check out this blog post.

The post Proven Email Marketing Tips To Instantly Multiply Your Conversions appeared first on davechomkam.

Another one of those “million dollar” questions in this industry is ” How can I increase my conversions and grow a massive list of subscribers?” Well, you just need to keep it simple and follow a few basic rules, don’t try to re-invent the wheel. So let’s have a look at that old wheel that carries some of the best landing page design techniques that always worked well for me.

I didn’t come up with these techniques out of thin air, heck I didn’t even invent a single one of them. I just observed what the most successful email marketers were doing and duplicated how they structured their landing pages.

These rules are not set in stone and will differ slightly depending on your niche, but I do suggest that you stick pretty close to them as they are proven to get outstanding results.

Anyway, here are some basic actions that will increase your conversion rates

The most important question you should ask yourself is “who am I talking to?”

Know your audience, this is the first first step in creating a high converting landing page. Essentially this boils down to who are they and what exactly do they want. Once you have a clear vision of what your audience wants, it’s just a matter of using the appropriate words and images to reel them in.

Some marketers feel the sudden urge to tell their life stories on a landing page. They mistakenly believe that the more information they share the better. That belief would make sense if people would pay attention, read all the information, and then act accordingly.

Unfortunately most people that land on your page will see it as an overcrowded piece of art, become bored and they’ll leave before even catch a glimpse of your opt-in box.

Keep it simple and do remember that the average person’s attention span is about a humongous 3 seconds.

Split-test EVERYTHING. Use “Google Marketing Platform” and test all the different elements on your page. We’re talking about things such as your graphics, opt-in button, fonts, colors, headlines, etc…

Remember everything should trickle down from the headline. Feel free to play around with different font colors and sizes, but your headline should always be your one concrete focal point that immediately grabs the visitors attention.

Be consistent with the information on your page. Do not list information that could ever be perceived as being contradictory to the point that you’re trying to make.

For example, do not construct a headline that reads “The unbelievable health benefits of drinking rooibos tea” and then include bullet points that focus mainly on the benefits of exercise.

These kinds of inconsistencies lead to confusion, and this will result in losing a potential customer.

Always make sure to center your landing page and sales page around one another. In other words, do not have a sales page that sells an informational product about free traffic generation methods and then have a landing page that talks about affiliate marketing in general.

Be persuasive and sell all the benefits of your product on the page. You are not selling a rack of ribs. You are selling the sweet and zesty taste of the sauce, the tender meat that brings satisfaction to all, and the smell that fills up a room.

Think about that fold, which divides a computer screen into what people see without scrolling and the bottom that is accessible to those who choose to scroll.

Always try to avoid placing your opt-in box below the fold. If your landing page does extend past that fold, the non-scrollers should see the most important stuff such as your bullet points and your opt-in form.

Tell your visitors what you want from them. They are already on your page, so it’s obvious that they are looking for something. Do not be long-winded. Simply inform them about your free giveaway and tell them what needs to be done.

Make sure to use colors as they can make a substantial difference in your conversion rates. It may be hard to believe, but distinct colors have been shown to convert more often than others.

But keep in mind that these color schemes can vary based on your offers and audience. So try some different colors and test to see what works best for you.

Radiate true characteristics. This means putting your contact information at the bottom of the page, displaying your logo, including concrete testimonials that sound great, and including how long you have been in business.

Additionally, you can include any awards or certificates that show legitimacy. But remember, DO NOT clutter your page.

Ask questions. The best landing page tactic is to simply ask questions that can be answered with a “yes” or a “no.”

For example, “Would you like to know how to start a blog?” Do you want to catch the biggest fish in the pond? Would you like to lose 15 pounds without going to the gym daily?”

Just by being on your website they are in a so called “yes frame of mind,” which essentially means introducing these types of questions almost guarantees they will choose to opt-in to your list.

So now that you know some of the best landing page design techniques, it’s time for you to implement the guidelines and build yourself a massive email list.

Nurture that list and your subscribers will start to know, like and trust you. From here on, your subscribers are more than willing to buy anything that you have to offer.

If you want more effective email marketing strategies to increase opens, clicks and sales, they can be found in this blog post.

The post Best Landing Page Design Techniques That Will Increase Conversions appeared first on davechomkam.

Have you ever tried to make money with email marketing? If so, then you probably know it’s a pain in the as to come up with engaging email content every single day. Apart from creating content for your emails there’s also a lot of other stuff to consider such as, how often should you mail, what’s the best time to send out an email, html or plain text,…etc. But as much of a pain in the ass it is… These things are crucial to make your email marketing campaigns a success. So today I’ll be sharing my best email marketing strategies to increase opens, clicks and sales.

Just because something has been around for many years doesn’t mean it no longer works. Email remains one of the most powerful marketing tools. When someone signs up to receive emails from you they’ve given you permission to market to them. If you don’t implement email marketing in to your business than you’re leaving a lot of money on the table.

Here are some reasons why email is such a powerful marketing tool:

• It helps to build a relationship with your followers
• It keeps your brand at the top of your subscribers mind
• It’s easy to personalize and target
• It’s cost effective
• It’s very easy to place a call to action
• You can easily track and measure your results
• You own your mailing list

The reason why so many people fail with email marketing is because they are approaching it the wrong way. They blast promotion after promotion to their list, they use the cringe worthy email swipes provided by the product vendor or they use headlines that are doomed to get into the spam box each and every time.

Email marketing is a fine art, it’s all about the “know,like and trust” factor. It’s about building rapport and authority, sharing value and keeping your subscribers interested in your content. And that is exactly what you’re about to learn in these best email marketing strategies videos.

Anyway here are the videos…So sit back, watch, learn, implement but above all enjoy

1.How To Balance Promotional Emails And Free Content

2.How Often Should You Email Your List

3.How To Write Copy For Any Product In 5 Minutes

4.How To Write Story Telling Emails

5.How To Track Click Through And Open Rates

6.How To Write Your Call To Action

7.Should You Use Double Opt-in Or Single Opt-in

8.Should You Ask For Your Subscribers Name

9.Text Emails Or HTML Emails

10.When Should You Send Out Your Email

I truly hope that you’ve got tons of value from this training videos. So go out there and crush it.

The post Best Email Marketing Strategies To Increase Opens, Clicks And Sales appeared first on davechomkam.

In this post we’re going to talk about how to create lead magnets that convert website visitors into customers. But before we start let’s look at what a lead magnet actually is and why every online business should have at least one.

Basically it’s a free downloadable piece of content that is used to trigger interest in your products or service and add potential customers to your subscribers list. Great, but why the heck do we even care about something like this?

Well let me paint you a picture of your website without a lead magnet. When people land on your website, a small percentage is going to immediately turn into a customer, which is great news for you. Unfortunately, most visitors are going to leave your site immediately and will never return. And these are potential customers that you’ve lost forever.

On the other hand, if your website does have a lead magnet, you’re still going to have a certain amount of visitors that will turn into paying customers immediately, and a certain amount of visitors that will leave immediately. But you’re also going to grab people’s interest with your lead magnet, and you would be surprised how many people actually give their contact information in return for a free gift.

Once you’ve captured their contact information, it is your duty as a marketer to start nurturing and educate your new subscribers and potentially turn them into paying customers in the long run.

You Can Watch My Video Below

Now that you know why you need one, the next step is to actually create one.

But first, we need to figure out what exactly your customers are looking for. Do they have a particular problem or concern that needs to be solved? Or do they simply want to gain more knowledge about what you have to offer?

Put together an offer that can address those issues. The next thing you have to do is write up interesting content in a way that appeals to your target audience and is highly relevant to your product.

This doesn’t have to be a full blown e-book, a cheat sheet or a quick how to guide is more than enough. Just make sure that it is valuable content that offers a solution.

Once you’ve done that it’s time to make it look appealing for the eye, so you need to put some extra time and effort in your design work. Make sure it reflects your brand and your niche .

Here’s why you should consider PLR content to create your lead magnet

The fastest and probably most easy way to create your lead magnet is by using PLR content. This is basically a done for you product. PLR which stands for private label rights gives you the right to use the content in any way you see fit. 

Just make sure that the content is still relevant and not outdated, and of course, you should only use high quality PLR even when it is to create a lead magnet. But most importantly, never use your PLR as it is, re-purpose or rebrand it, so that it becomes a new and truly unique product.

Here are a few of my favorite PLR websites:

• idplr.com
• Download PLR Products
• PLR.me
• Flaming Hot PLR
• Reseller PLR

Here’s a few examples on how to create lead magnets

1.Simple rebranding of an e-book

This is pretty quick and easy. You basically take the PLR book that you bought and create a new cover, change the headlines and put in some relevant pictures. Don’t forget to put your name, brand and website in your newly created book. With simple rebranding you’ll have a lead magnet in no time.

2.Create action sheets

You could strip the PLR book into action sheets. An action sheet is really just a checklist of specific actions you need to take. They are step by step process instructions. Well-written PLR books can easily be stripped down into bite sized action sheets.

3.Create short videos

Another great way is to convert your PLR content into short videos. You can strip down your PLR book and use these for video scripts. Create slides in PowerPoint or Google Slides and read over them as you record your slides. You have the choice to put your face on camera or not when you read the slides.

4.Use the super bundle technique

The idea is to get PLR materials that cover all different formats. I’m talking about photos, videos and text. All of these must be tightly related to a specific niche. You can then bundle them up and give them away in exchange for an email address.

These were some basic ideas to create your own lead magnet from PLR, but there are far more ways to use it, just think a bit out of the box and I’m pretty sure you’ll be able to create a stunning lead magnet.

The post How To Create Lead Magnets That Convert Visitors Into Customers appeared first on davechomkam.

A great way to skyrocket the growth of your subscribers list is most definitely by hosting a contest. People like to participate in contests simply because they have a chance to win something that’s of value to them, and more importantly they can have it for free. You would be supersized by the number of participants that sign up for your contest if you offer people some sort of prize such as a free product or a free service. All the participants will be added to your email list automatically. But creating a contest can quickly become a gruesome task, that’s why I’d like to share my method on how to grow your email list using contests the easy way.

Watch My How To Grow Your Email List Using Contests Video Below

Follow these 3 steps and get your contest up and running in no time.

Decide what type of contest you want to run

You have the choice to hold a variety of contests, just keep one thing in mind, always make sure that your contest is relevant to your product or your niche. You could hold a contest that is all based around photos.

Participants would have to post a photo on to their social media accounts and than tag you in order to make a chance on winning the prize. You must make it an obligation that the photo is related to your niche.

For example, if you’re in the weight loss niche, it could be a photo of the person showing their daily healthy meals or a photo of them when they are about to start exercising. If you’re in the fishing niche, you could have participants take photos of their latest catch. If you’re in the woodworking niche, it could be a photo of their latest wooden creation.

A caption contest is another type of contest that you could run to grow your list. In a caption contest you are the one that supplies the picture, and than you want to encourage your participants to provide the best caption for the image.

What also works extremely well are video contests. For example, you could have participants filming themselves talking about why they need to win the prize or how the given prize would improve their lives.

Set Your Ground Rules

Once you’ve decided on the type of contest that you’re going to run, you need to create some basic rules for your contest. Always make sure to include a rule that makes it clear for your participants that signing up to your email list is a requirement and an important part of entering the contest.

You might be tempted to think that your participants only signed up because they had the chance to get something for free. This could be true in many cases, but that doesn’t mean these subscribers will hit the unsubscribe button as soon as the contest is over.

Since you’re targeting people who were clearly interested in your products, you’re likely to retain many of your new subscribers. You just need to provide them with lots of valuable content in your email follow up messages once your contest is finished.

Pick Your Platform

Hosting a contest is not the most exciting thing ever and can become very time consuming, because you need to keep an eye on a lot of things. Fortunately, there are better ways than doing it all by yourself, and these alternatives won’t drain all of your time and energy.

Do some research and select a contest platform. Two of the most popular options are ViralSweep and King Sumo. You can use these tools to ease the stress of creating and running your first contest.

If you follow these steps, you’ll soon find out that running a contest to grow you email list isn’t a horrifying task after all.

The post How To Grow Your Email List Using Contests appeared first on davechomkam.