Best Landing Page Design – Proven strategies to convert your page visitors into subscribers
Another one of those “million dollar” questions in this industry is ” How can I increase my conversions and grow a massive list of subscribers?” Well, you just need to keep it simple and follow a few basic rules, don’t try to re-invent the wheel. So let’s have a look at that old wheel that carries some of the best landing page design techniques that always worked well for me.
I didn’t come up with these techniques out of thin air, heck I didn’t even invent a single one of them. I just observed what the most successful email marketers were doing and duplicated how they structured their landing pages.
These rules are not set in stone and will differ slightly depending on your niche, but I do suggest that you stick pretty close to them as they are proven to get outstanding results.
Anyway, here are some basic actions that will increase your conversion rates
The most important question you should ask yourself is “who am I talking to?” Know your audience, this is the first first step in creating a high converting landing page. Essentially this boils down to who are they and what exactly do they want. Once you have a clear vision of what your audience wants, it’s just a matter of using the appropriate words and images to reel them in.
Some marketers feel the sudden urge to tell their life stories on a landing page. They mistakenly believe that the more information they share the better. That belief would make sense if people would pay attention, read all the information, and then act accordingly. Unfortunately most people that land on your page will see it as an overcrowded piece of art, become bored and they’ll leave before even catch a glimpse of your opt-in box. Keep it simple and do remember that the average person’s attention span is about a humongous 3 seconds.
Split-test EVERYTHING. Use “Google Marketing Platform” and test all the different elements on your page. We’re talking about things such as your graphics, opt-in button, fonts, colors, headlines, etc…
Remember everything should trickle down from the headline. Feel free to play around with different font colors and sizes, but your headline should always be your one concrete focal point that immediately grabs the visitors attention.
Be consistent with the information on your page. Do not list information that could ever be perceived as being contradictory to the point that you’re trying to make. For example, do not construct a headline that reads “The unbelievable health benefits of drinking rooibos tea” and then include bullet points that focus mainly on the benefits of exercise. These kinds of inconsistencies lead to confusion, and this will result in losing a potential customer.
Always make sure to center your landing page and sales page around one another. In other words, do not have a sales page that sells an informational product about free traffic generation methods and then have a landing page that talks about affiliate marketing in general.
Be persuasive and sell all the benefits of your product on the page. You are not selling a rack of ribs. You are selling the sweet and zesty taste of the sauce, the tender meat that brings satisfaction to all, and the smell that fills up a room.
Think about that fold, which divides a computer screen into what people see without scrolling and the bottom that is accessible to those who choose to scroll. Always try to avoid placing your opt-in box below the fold. If your landing page does extend past that fold, the non-scrollers should see the most important stuff such as your bullet points and your opt-in form.
Tell your visitors what you want from them. They are already on your page, so it’s obvious that they are looking for something. Do not be long-winded. Simply inform them about your free giveaway and tell them what needs to be done.
Make sure to use colors as they can make a substantial difference in your conversion rates. It may be hard to believe, but distinct colors have been shown to convert more often than others. But keep in mind that these color schemes can vary based on your offers and audience. So try some different colors and test to see what works best for you.
Radiate true characteristics. This means putting your contact information at the bottom of the page, displaying your logo, including concrete testimonials that sound great, and including how long you have been in business. Additionally, you can include any awards or certificates that show legitimacy. But remember, DO NOT clutter your page.
Ask questions. The best landing page tactic is to simply ask questions that can be answered with a “yes” or a “no.” For example, “Would you like to know how to start a blog?” Do you want to catch the biggest fish in the pond? Would you like to lose 15 pounds without going to the gym daily?” Just by being on your website they are in a so called “yes frame of mind,” which essentially means introducing these types of questions almost guarantees they will choose to opt-in to your list.
So now that you know some of the best landing page design techniques, it’s time for you to implement the guidelines and build yourself a massive email list. Nurture that list and your subscribers will start to know, like and trust you. From here on, your subscribers are more than willing to buy anything that you have to offer.
If you want more effective email marketing strategies to increase opens, clicks and sales, they can be found in this blog post.