Get The Most Out Of Your Lead Magnet With These Traffic Generation Strategies & Repurposing Ideas
Being the proud owner of an attractive landing page and a superb lead magnet is one thing, but it’s not a guarantee for reeling in subscribers with ease. To build a massive email list you’ll need as much eyeballs as possible onto your lead magnet. So, in today’s post we’re going to focus on getting traffic to your pages, and how to get the most out of your lead magnet.
Building a list is nothing more than a numbers game. The more visitors you can get onto your squeeze page, the more subscribers you will gain. It’s just that simple.
Your main goal should always be to get more people to see your squeeze pages… and here is how you do it…
Here’s how to increase exposure
for your squeeze page
You’ll need to drive traffic to your pages daily, it has to become your second nature because traffic is the lifeblood of any online business. No traffic equals no leads and no sales.
Start of with free traffic methods. Make use of the most popular social media platforms such as Facebook, Twitter, Pinterest or Instagram. Find out where your audience hangs out and focus on that particular platform.
You should also create a YouTube channel and make videos that deliver value. I know, making videos is not everyone’s cup of tea but you’ll need to step out of your comfort zone if you truly want to succeed in this business.
Make sure to deliver valuable content in all of these web properties, and also include a link to your squeeze page. A fair amount of people will click on these links and end up on your landing page and many of them will sign up.
It goes without saying that the more time and effort you spend on free traffic, the more subscribers you’ll gain as your efforts will snowball.
One you know how to get and convert free traffic you may want to experiment with paid ads to drive traffic to your squeeze page.
You’ll need a funnel in place that sells to subscribers after they sign up. This will recoup some of your ad costs. An email sequence that delivers value and sells products will get you more sales on the back end which will translate to recouping ad costs and generating a profit.
As time goes by you should consider starting your own website. Having a website gives you multiple opportunities for people to sign up. Using a plugin like Thrive Leads will allow you to leverage the power of scroll mats, sticky headers, pop ups and other tools to get subscribers on your list.
And it doesn’t have to stop here, you could place a link to your squeeze page on your about page, in your sidebar and in the header/footer of your website.
I hope you can see the benefits of having a website in regards to getting exposure to your lead magnet.
Here’s how to get more bang for your buck
from your lead magnet
The lead magnet you created doesn’t only have to be something that you give away for free. You can get a lot more mileage from it if you know how to use it in various ways.
A checklist can easily be transformed into an informative blog post. An article can become a YouTube video if you split it up into slides. A report could become an email follow up series to educate your audience. Etc…
You could even share your lead magnet on slide sharing sites such as SlideShare and Sribd. It would be a good idea to have links pointing to your offers or to affiliate products… or to another landing page with a different offer.
If you’re using search engine optimization techniques to rank your site, your lead magnet could be used as second-tier content where you offer it as a guest post to another site.
Generally, web site owners do not like guest posts appearing on other sites. But since the only place the content is appearing on besides their site is as a lead magnet, you can circumvent this restriction.
Alternatively, you could post the content from your lead magnet on a private blog network and point it to your site to get an extra back-link.
These were only a handful of ideas. There is so much you can do with just one single piece of content, the only limits to re-purposing your lead magnet are your imagination and creativity.