The Income Formula Review

The Income Formula Review – Learn how to create a job replacing income with this Launch Jacking In Reverse Technique

Now before we start of with this review, let me state first that this is not a new product. The Income Formula, which is a product by Eric Hammer has been on the market for quite a while now, but as this is a true Evergreen product that teaches a different way of doing affiliate marketing, I thought that it would be a good idea to share my views on this method inside The Income Formula Review.

The Income Formula Review
The Income Formula Review

Another reason for making this review is that I actually bought The Income Formula and put it into action. So I know from first hand experience that this method works if you put in the effort.

As a matter of fact this is the exact same strategy that Eric used to get him from a total nobody to where he is now, a regular on the affiliate leader boards at Warrior plus and Clickbank.

To show you that I really did buy this course I’ve included my payment receipts in the picture below. And yes I say receipts because I’ve actually bought upgrade one as well. So you can rest assured that I know what I’m talking about in The Income Formula Review.

The Income Formula Review
The Income Formula Review

Who is the creator of The Income Formula

Eric Hammer, “the man with the hat” ( his nickname in the affiliate marketing scene ), was a completely unknown newbie marketer himself about 2 years ago who quickly rose to fame with the exact method that he’s revealing inside The Income Formula.

Before Eric started his affiliate marketing journey he was already capable of making an online income by providing services in the video marketing niche and by doing freelance work for local businesses.

As a matter of fact he released some great courses in the past on these topics such as Local Video Jackpots and Graphics Supremacy.

What you will learn inside The Income Formula

Well the principle is based around Launch Jacking but with a twist, Eric likes to call it Launch Jacking In Reverse. Sounds complicated? Well it isn’t, give me a minute and I’ll explain it for you.

Everyday there are several products being launched and you can find these launches on a website called When you take a closer look at this launch calendar you will quickly spot some trends.

There’s always a bunch of products coming out over a period of time that cover the same topics. As an example let’s say that in the next two weeks there’s going to be 5 products being launched that cover email marketing.

Now instead of jumping on these new products we are going to promote an older Evergreen product about email marketing.

And why is this strategy so effective you might ask?

  • First we now the trend is email marketing in this period
  • Second you won’t have the competition from all the other affiliates promoting the exact same product
  • Third you will tickle the buyers curiosity. Why are you promoting a similar product but a different one than everybody else? Would this guys product be better than what the rest of the crowd is suggesting?
  • Fourth because you stand out from the crowd, people will go and check out your offer to compare it with the product that everybody else is pushing

The main thing you have to do to make this method work is

  • Find a similar product that sells around the same price or preferable even cheaper
  • Find an over that has a good conversion rate, so you know it is going to sell well
  • Make sure that your offer has a low refund rate, so you know it’s a high quality product
  • And offer some good quality bonuses that will hook customers in

Watch My The Income Formula Review Video Below

This is a simple strategy but it works extremely well and Eric goes into a lot of details inside The Income Formula members area. This method works even if you have a tiny list of subscribers or no subscribers at all.

If you currently don’t have a list yet, Eric will also show you how to build a buyers list fast.

And as you know by now, Eric does things differently than most marketers. So yeah, his list building techniques are also something that you probably not seen in any other courses.

Eric also provides you with a DFY WordPress Bonus page which you can customize for every campaign that you run, so there’s no need to buy yourself any of the expensive monthly page builders.

On top of that Eric gives you two DFY review videos to use in your affiliate campaigns, they even come with ‘talking head’ presenters introducing the review video so that it looks like you hired professionals instead of simply using an existing review someone else did.

What you will get inside the members area of The Income Formula

  • Welcome video by Eric Hammer
  • Complete overview of the whole method
  • How to choose the right and perfect offer
  • How to create the perfect headlines
  • How to write the best emails
  • How to build a buyers list for Free Method 1
  • How to build a buyers list for Free Method 2
  • How to build a buyers list Paid Method
  • How to create your own custom bonuses
  • How to install the DFY bonus pages ( you can tweak and customize them )
  • Final conclusion video

Keep in mind that this is a very thorough course and that it will take you about 3 hours to go through this course!

You’ll also get access to the following bonuses

  • Social Media Mastery
  • Video Creation Mastery
  • Traffic Multiplier
  • Lead Generation For Beginners
  • How To Write Emails That Sell

Price And Funnel Of The Income Formula

The Front End Price Will Only Cost You $9.95

Upgrade 1: Ten extra done for you campaigns at$ 37 with a down sell at $17

If two ready made packages complete with video reviews, bonus pages and ready made bonuses are good, ten are better! In this upgrade, you get 10 additional ready made packs to push high quality products on Warrior Plus. Plus, you will get an exclusive bonus, showing them how to pick great products on JVZoo and PayDotCom.

Upgrade 2: Eric’s No Pitch Newsletter at $9.95/Monthly with a trial of only $1

This is a recurring offer. You get Eric’s 30 page no pitch newsletter every month filled with the best tips and tricks to build a life of freedom online. Everything you need to know in order build a real business online.

Upgrade 3: Steal Eric’s Money at $67 with a down sell at $47

You get a guaranteed approval to promote post launch and you get 100% commissions across the Front End, OTO1, OTO2 and OTO3

Upgrade 4: 6 Figure Coaching at $247 with a down sell at $197

In a very short period of time, Eric has become a top 10% vendor on Warrior Plus and a top 25% affiliate. He regularly sells more than $10K per month and now he’s going to show you everything he’s learned. Four no pitch webinar sessions followed by 3 months of direct access Eric’s cell phone for consultations and coaching.

Pros and Cons Of The Income Formula


  • Great and detailed course of a method that truly works for a very small price
  • 2 completely done for you campaigns included in the front end
  • DFY Bonus Template included in the front end that you can use over and over again


  • You will need a WordPress website to use Eric’s bonus template, but I’ve got you covered with one of my bonuses


This is one of those courses that you don’t see very often, a method that truly works if you put in the effort and a method that is actually being practiced by the vendor himself. You also get immense value in the front end for a very tiny price.



BONUS 1: Create Your Own WordPress Website Video Tutorial

In this video course you will get over the shoulder training on how to set up you very own WordPress website from scratch

The Income Formula Review Bonus 1
The Income Formula Review Bonus 1

BONUS 2: High Converting Email Marketing

This email marketing video course will teach you exactly how to keep your list engaged and how to convert that list into raving buyers.

The Income Formula Review Bonus 2
The Income Formula Review Bonus 2

BONUS 3: Bing Ads Tutorial

In this video tutorial you’ll learn how to get dirt cheap clicks to drive traffic to your offers.

The Income Formula Review Bonus 3
The Income Formula Review Bonus 3

BONUS 4: Ten Done For You Bonuses/Lead Magnets

These are 10 done for you quality reports that are perfect to use as a lead magnet or bonuses for your affiliate campaigns. They come with al the graphics and squeeze pages included.

The Income Formula Review Bonus 4
The Income Formula Review Bonus 4

BONUS 5: All Of The Vendor Bonuses

All the bonuses provided by the vendor will be delivered inside the members area of The Income Formula

vendor bonuses
vendor bonuses


If you choose to purchase The Income Formula via my link, you’re bonuses will be automatically delivered inside your Warrior+ account. See the picture below on how to access your bonuses.

warrrior+ bonus access button

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