Becoming A PLR Vendor – 5 Critical Pain Points That Will Determine Success Or Failure
If you’re pursuing a career as an online marketer then you’ve most likely heard the term ‘PLR’ from everyone and their grand mother.
Private Label Rights content has been elevated to a virtual pedestal and it’s being sold as the magic cure for all your marketing woes – from enabling you to stuff your blog with fantastic content, to give you the rights to ‘slap your name’ on a product and sell it as your own within minutes, or even the ease of becoming a PLR vendor yourself.
Whilst PLR can be highly beneficial if used correctly and may live up to all of the hype, the market is also flooded with subpar PLR material.
There are 2 reasons for this:
- Because of the low entry barriers anyone can become a PLR Vendor
- The vast majority of marketers step into the PLR market just for the money.
These marketers don’t care about quality since the industry is filled with naïve beginners who don’t know any better and buy their stuff no matter what.
But this blog post is not about repurposing PLR, the quality standards of the vendors or the people who purchase PLR content. This post is all about you and your intentions to become a PLR vendor.
It’s about you and your willingness to produce PLR that is devoured by an audience eager for engaging content…and who will gladly pay for it. And if you’re good at what you do, they will.
Above all, it’s about you becoming a PLR seller whose brand is synonymous with excellence – rather than surviving in the pool of mediocrity where the ignorant hordes of sub-standard PLR sellers gather. Or something like that. You get the point…
And it all starts with you asking yourself the 5 questions below…
1.Do you know what quality looks like?
Most newcomers enter the PLR industry expecting to make big bucks. Understandable… and entirely acceptable if you’re doing it for money. Passion is often overrated. That being said, even if you’re in it for the money, you must still deliver quality.
A lot of naive PLR vendors crank out substandard and awful cookie cutter content. Their reckless efforts to profit as much as possible in as little time as possible derails their long-term success.
While they may start off strong, eventually buyers will avoid them, and they never gain momentum due to a lack of returning customers.
One must fully grasp what high quality content looks and reads like. This business model requires some expertise.
A common problem that many PLR sellers face is that they outsource their content to third-rate writers in order to reduce costs and increase profit margins.
Most of the time, these inexperienced writers are glad they got the job and quickly throw together a bunch of random phrases, believing they’ve published the next War and Peace.
Or even worse, they just plagiarize and rip off content from other sites and deliver it as their own work.
The ignorant PLR vendor who has no idea what good material looks like believes that his writer has produced Pulitzer-prize worthy content.
Thus he puts the PLR on the market and then wonders why no one buys from him after a while. You have to be smarter than that.
Which brings us to the next question…
2.Will you hire a ghost writer or do you write the content yourself?
If you have outstanding writing skills, that’s excellent news because in that case this business model has your name all over it. However, don’t misjudge your capabilities.
Although everyone can write, not all of us can write well. To be successful in this industry, you must not only write well, but also write quickly. Speed is also crucial.
If it takes you 3 days to write just one article, you’re better off hiring someone else.
If you don’t like doing research, if you hate to write about things that bore you… if you… you get the point. Hire someone else to write for you.
You’ll need enough money to recruit a qualified writer if you’re hiring one – and in general, you can expect to spend more for a writer who understands what they’re doing. .
You (and your wallet) will take a hit, but you may ease that sorrow by understanding that you are not paying for content. You’re paying to establish yourself as a skilled PLR vendor!
In the eyes of your consumers, your work will define your worth. See, don’t you feel better already?
Because you’ll be investing on content creation, your marketing must be on point. That is the only way you will be able to cover your costs and make a decent profit. So be aware of that too.
3.Will you go niche specific or go broad?
Some PLR vendors only produce material for a specific niche. Self-help, health, and online marketing are just a few examples. They specialize on one niche and delve deeply into it.
Then there are other PLR vendors who will tackle any niche, if it seems profitable. There are pros and cons to both approaches.
Customers will be more targeted if you just sell PLR in one topic. With time, you’ll know all the ins and outs of that market and be able to develop content that your clients crave for.
This will lead to more conversions and sales. Also, it is far easier to write about the same subjects again and again, rather than constantly exploring new niches.
If you go wide, you’ll have more flexibility and you will be able to capitalize on new trends and develop content for them. You’ll be catering to the demand in many niches and you might see a surge in sales. It takes more time and effort, but your eggs are not all in one basket.
Which way you go is up to you. Both are profitable, if done right.
4.How good is your networking?
If you’re just getting started, recruiting affiliates is the best approach to boost your sales, but your social skills will need to be relatively good here.
Get to know and become friends with other PLR vendors. Find them on social media and engage with them ahead of time. Plant your seeds before bringing your needs.
Many beginners and even more experienced marketers have extremely low EQ levels. They disappear for months and then suddenly reemerge when they have an upcoming launch. They become overly friendly and try to get other marketers to promote them.
This selfish mentality is so obvious and is a turn-off for most other marketers. You will mostly be ignored or rejected.
One hand washes the other… and in the beginning, if you have nothing to offer, just offer your support (by buying from them) or your friendship.
5.Do you have a marketing plan?
Before you become a PLR vendor, you should determine what skills you’ll need, what tools you’ll need, and how you want to establish your business.
It makes no difference if you’re producing written content, images, videos, or anything else. To do a good job, you need skills… which implies working on yourself.
You must also learn how to design a sales page, write sales copy, build a sales funnel, add buyers to a list, email market to them, and so on. This industry has a lot of moving parts.
You’ll have to study them all… slowly but steadily.
You should also do a few PLR launches to build momentum and grow your buyers list. Once you’ve gained enough traction, you may consider creating a PLR store to generate passive sales. Then it’s only a matter of scaling up traffic to increase your profits.
Rinse. Lather. Repeat. That’s all there is to it.
To conclude, if you have the knowledge and discipline to consistently create high-quality content, you will build a loyal fan base who love your PLR and will gladly refer you to others.
It’s inevitable for your business to grow and flourish that you’re willing to keep learning, and take things seriously. After all, this is a business and not a hobby. Success begets success and you’ll become a popular and profitable PLR seller in time to come.