In the not too distant past, pop-up windows were all the rage for online marketing. Every time we opened up a new web page, we were bombarded with various offers of goods or services. It had gotten to the point where surfing the internet was more like playing a video game. Kill the Pop-ups or Die Trying. When the ads popped-up, we had to try and close them out before another one popped up. It seemed we spent more time on shutting down pop-ups then we did actually surfing the net.
And that is precisely why we have seen a decline in the use of pop-up windows on websites today. Surfers simply ignore the pop-ups and usually just close the window without even bothering to read the ad. Too many pop-up ads will definitely cause the user to leave your site. You might have valuable information to offer, but nobody will see it. Their time is valuable and they are not going to waste it closing out numerous pop-up ads.
Despite these setbacks, studies have shown that pop-up windows remain an effective method of internet marketing.
So, is there a way that pop-up windows can be less annoying, yet still be an effective marketing tool?
Yes! Consider placing the pop-up where it can be seen upon exiting your site instead of entering. This will allow the surfer to obtain the information they came for without being hassled by frequent advertisements and offers. The surfer leaves your site with a positive feeling and is more likely to respond to the pop advertisement.
This type is known as the pop-under window. Here’s how the pop-under works. When a visitor comes to your site, the ad is opened up discretely behind your web page. The person visiting your site obtains the information they came for. Upon leaving, they will see the ad. Now, they are more likely to respond because you have taken care of their needs first. Since the surfer is satisfied that he has achieved his goal, he is now more open to other ideas, namely responding to your pop-under advertisement.
Let’s talk about some ways that you can make your pop-windows, whether pop-ups or pop-unders, more effective.
First and most important, the pop-window should be easy to “escape” from. If the visitor has a hard time closing it out, he’ll likely become frustrated and leave your site altogether. Either make use of a button that allows the surfer to close the window or be sure that the “x” is easily visible.
Another method that’s very effective, is to use a script that utilizes cookies. Cookies will prevent pop windows from overloading the surfer, since they allow you to make a decision regarding the frequency of the pop-windows you use.
Thirdly, never use more than one pop-window per page.
Four, when choosing a design for the pop-window, you can increase your chances to get clicks, by creating a large headline that addresses certain benefits for your potential customer.
Lastly, do not expect the customer to read a lengthy advertisement. Keep your message simple yet powerful and don’t use colorful background pictures or videos.
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